Facebook succeeds because they are always looking for ways to grow, and more often than not, that means they do their best to help businesses make money within their service. They know that automotive dealers especially use Facebook in a lot of different ways, and they wanted to facilitate that, so they recently released a guide specifically geared towards dealerships. It’s nothing earth-shattering, but if you’re interested in social media marketing and automotive SEO for marketing, it’s definitely worth checking out.
If you’d like to view the guide for yourself, you can follow the link here. Once there, you just need to complete their simple form and you’ll be given the guide titled, “Facebook’s 4 Steps to Dealership Success.”
Even if you already have a solid Facebook strategy, it’s worth checking out the guide. After all, with all the investigating we do into what works on the social network, it’s valuable to hear what THEY think is important.
What DOES Facebook think is important? The answer is actually pretty unsurprising, they think it’s important that you spend money on their site. Most of the book outlines the different advertising options they offer and explains how you can best utilize them to create an all-Facebook sales funnel. Don’t get us wrong, the book has value (because advertising on Facebook has value) but go into it with a healthy dose of skepticism so you can parse out the good from the sales-y.
If you want any additional help with your Facebook presence, Wikimotive is here for you. Contact us for a free evaluation.