Google Analytics is a service offered by Google that gives you a comprehensive view of all of the activity on your site. You can see how this would be beneficial to your Automotive search engine visibility. Doing all this work to optimize your site for search engines is useless if you have no way of monitoring your progress and making necessary adjustments. The use of Google Analytics will give you a considerable advantage in keeping ahead of the curve.
Installing Google Analytics is relatively easy all you need to do is create a free account and install the code on your site. The tracking code is what allows Google to compile all of the data from your site and analyze it. It is crucial that the code is properly placed on your site to ensure that it works properly. The best way to do this is to install the code in the footer of your site. Whether your using a template or not make sure it is in the footer on every page on your site so that it can accurately track traffic throughout your entire site.
Once everything is set up you’ll need to set some goals and start tracking them on a regular basis. Any goal action can be traced back to the original source of the visitor, which will allow you to determine a number of different things about your traffic. By determining where your traffic comes from you can find out what traffic sources are working for your site, what keywords are the most effective, and what you need to change to be more effective.
Are you having trouble setting an effective SEO strategy for your site? Confused about what Google Analytics are telling you? Contact Wikimotive for a free evaluation of your website and SEO.