Since the latest round of Google updates, we know that the old linking practices don’t work like they used to. Some are still semi-effective, some have lost all power, and others will get you completely penalized. How do you tell what behavior is acceptable and which is cataclysmic? Let us here at your home for Automotive SEO News shed a little light for you.
Essentially, anything spammy is no longer acceptable. The content your links appear in has to be quality and it has to appear natural. If your links are all jammed into the header or footer, or appear on a thousand unrelated sites, then Google will be all over you like white on rice.
If you want a few examples of behavior that will get you banned, check out the great infographic we found on the subject. It gives some real world case studies about the shady linking practices some companies engaged in, and the price they ended up paying.