Key word generation is definitely the first and most important step in the any search engine optimization for Automotive process. To start with you’ll want to compile a list of possible keywords that you may want to rank for, make this list as large as possible because you will be refining it later. There are many tools online that can help you decide which of your possible keywords will be the best for you to target, as you might imagine Google is usually a good bet for some of the best key word, and search analysis tools.
There are bound to be a lot of keyword options for you to chose from so make sure that you select the right ones. Just selecting the terms with the most search volume may not be the best strategy. High volume search terms are likely already strongly dominated by other sites and might be hard to rank well for. For Automotive you wouldn’t necessarily want to target ‘used cars’ but adding your city or a specific model might help you rank well. You’ll want to choose keywords that are relevant to you with a solid search volume and preferably less competition. You may also want to do some research on what your competitors are targeting and ranking for.
Once you’ve chosen your key words you can start optimizing your site. You’ll want to optimize every single page on your site thoroughly. Also it is important here, as with any aspect of SEO not to overload your pages with keywords. Select keywords relevant to the content on the page and only use a select few. Ideally you should have one or two highly relevant keywords that you want a page to rank for and content within that page that reflects those keywords and focuses on gaining a better ranking for them.
Having trouble finding the right keywords? Can’t figure out why you’re not ranking well on Goolge? Contact Wikimotive for a free evaluation of your website and your SEO tactics today!