Content is the most important part of your website. This might sound like an exceedingly obvious statement but it is easy to let the quality of your content slip when you are focusing on your Automotive dealership’s SEO and page rankings. Although keywords and link building are very important to SEO, they will not do you any good without quality content surrounding them.

Content written for the purpose of SEO should be written to appeal to the reader as well as search engines. Stuffing your website with keywords and poorly written content can severely hurt your efforts. For one there are penalties for “over optimization” so sites which focus too heavily on keywords and just try to rank for as many things as possible can end up with very poor results. Having the right mix of keyword density, links and well written compelling content that is valuable to the reader is the formula to successful SEO.

Search engine algorithms can easily determine now whether content is readable for humans or just a jumble of keywords. The idea isn’t just to make your content readable however, it is to capture the attention of the reader and keep them on your page. All the traffic in the world means nothing if all of your visitors navigate away from your page immediately. Make sure you are capturing the visitors to your website with content that is both relevant to their search term, and interesting or useful to them.

Having trouble coming up with good content for your website or blog? Do you struggle with writing interesting and fresh content? Contact Wikimotive for a free evaluation of your content and start converting traffic today!