Are you using pay per click for your internet marketing strategy? We think that SEO is superior to PPC in most ways, but automotive search engine marketing does have its place. It’s a great way to bolster your existing advertising efforts. Even if your PPC isn’t immediately profitable, it still gets your name out there in the search results. Of course, you should never LOSE money, so here are some tips to help your dealership make the most of all of your PPC efforts.
The tips come in a great infographic from the folks over at Wordstream. They break down the various ways that you can spend your time on PPC, and which are the best areas to focus on for small businesses. According to their data pulled from typical conversion rates in 2013, simply spending another 20 minutes a week optimizing your PPC could result in about 275 more test drives over the course of the year. Of course, how many of those test drives turn into sales is on your staff, but if you can’t convert at least enough to make it worth your time at 20 minutes a week, maybe it’s time to reevaluate your sales staff.
Check out the infographic below, and let me know what you think: