Video Marketing is an excellent opportunity to to take advantage of the second largest search engine in the world, YouTube. A car dealers are hesitant to get into video marketing mostly because they think the effort and the expensive equipment will make it hard to get ROI. The fact is that filming short videos these days can actually be pretty easy and there are plenty of small good quality cameras out there that don’t cost an arm and a leg, making the world of video automotive SEO much more accessible.
To first get started with your video marketing strategy, you will want to decide when and how often you want to post videos, and what your goals are for these videos. A good goal would be to upload a video walk-around or similar video once a week on Friday with the goal of 1500 YouTube subscribers by the end of the year. The other thing you want to work out is other places to upload your video, like Facebook, Twitter, and even your blog. It is very important that you don’t just film the videos and throw them up on YouTube, you need to syndicate them by promoting them through all of your social media outlets. Make sure when you’re uploading the video to YouTube that you fill out all of the information about the video. Every one of those fields have SEO value so make sure to work out before you even start filming what keywords you might want to target and make sure to include them in the SEO fields.
Coming up with ideas for a video on a weekly basis can be tough, the best way to get a consistent flow of videos is to do a series of videos. For example you could do a car review a week or Jimmy’s service how-to where you cover a different car care topic every week. Also keep a list of video ideas and have regular brainstorming sessions to keep the list populated.
Need help organizing your video marketing efforts? Not sure where to start with your video marketing campaign? Contact Wikimotive for advice on how you can improve.