Social media is a huge part of selling cars online these days, and anyone who tells you differently is just plain wrong. It took longer than most other industries for the automotive industry to adapt to the change (but isn’t that always the case) but now, the auto industry has embraced social media and it’s rare to see a single dealership, no matter how small, without at least a Facebook and Twitter account. Marketing on these social sites can be a tricky proposition though, so it’s best to have all of the data possible in your back pocket for easy reference, and that’s what we have for you today.
We have this infographic that pulls information from a variety of sources to help you figure out all of the numbers related to the automotive industry’s social media trends. This infographic is great, but it’s also huge with a lot of tiny numbers, so it may be hard for you to read on this screen. If you click the infographic, you’ll be able to zoom in on the next window and really get into all the information it has to deliver.
Also, be aware that these numbers are from 2012. They will be largely the same, but don’t focus so much on the hard figures. What’s more important is the overall trends and age/gender information.