We’ve just received another month’s worth of search engine usage statistics. Yes, it’s always an exciting time when the ole’ statistics train comes rolling in. Of course you already know the most popular search engine, but there ARE a couple surprises. Let us tell what they are, and what they mean for your future Automotive Marketing efforts.
Can you guess the winner? It was Google, like it always is. They received about 66 percent of all the searches performed in the month. This is slightly lower than the 67 percent they received in November, but we don’t think they’ll be crying themselves to sleep at night. After all, as a whole they did better in 2012 than they did in 2011.
Yahoo is still fighting the good fight but without much in the way of results. Their search market share shrank again this year, down to about 12 percent. At this rate, they won’t be able to keep going for much longer. They are going to have to look into a shakeup in a major way.
We’ll also mention Ask.com and AOL. These two engines are now flailing, holding about 3 percent and 2 percent market share respectively.
The interesting news comes from Bing. Microsoft’s baby is still growing, and in December they received their largest market share to date, a respectable 16.3 percent. Now, they’ve also partnered up with Facebook, so you can expect that to further bolster their growth in 2013. No doubt about it, Bing is the search engine to watch. Don’t move away from Google yet obviously, but don’t sleep in Bing either.
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