Do you wonder why your Facebook and Twitter profiles aren’t growing like they should be? At first you might blame your employees or your social media manager, but before you start throwing around the blame maybe you should look at your strategy instead. It’s time to start looking at your website and your blog to see if you can increase awareness for your social media profiles.
Right off the bat, if you don’t have a blog start one, now! Blogging should be the hub of all your digital marketing activity. It is the glue that ties together your website and your social media marketing. Posting a relevant blog that is keyword optimized and then syndicated on all of your social media platforms is one of the best ways to grow your social media and start acquiring a readership.
You also need to make sure that visitors to your website are aware of all the other activity you do online. Make sure that there are clearly visible and recognizable links to your blog and your social media profiles on the home page of your site. Place these links in a prominent location above the fold or in a sidebar where they are always visible to the user. You also want to add share buttons to your blog so that at the top of every blog post there is a place that people can easily click to share your content on their favorite platforms. Pick a plugin that offers the big three obviously but the more places you offer the opportunity for your readers to share your content the better.
Need help crafting a digital marketing strategy that includes all of these different aspects of digital marketing? Wikimotive can help! Contact Wikimotive for a free evaluation of your digital marketing strategies and advice on how you can improve.