Different colors mean different things to people, but the overall mood they convey is a universal trait. Why does red make us excited and hungry? Why does a pale green leave us feeling tranquil and calm? Scientists have their answers, but no one is precisely sure. Colors simply affect us at a level beyond what we can control. This is what makes them such a powerful tool when they are utilized alongside of a strong Business SEO strategy.
How can colors possibly affect SEO? It has to do with your presentation. Simply by changing the color of a blog post or a landing page, you can drastically change the conversion rate. You don’t have to believe us, we just encourage you to try it for yourselves and see.
Here’s an infographic from the Painters of Louisville that illustrates what colors will work best with your style and message.