Do you know what anchor text is? Most people do, even if they don’t know it by name. The anchor text (also known as link label, link text, or link title) is the visible, clickable portion of a hyperlink. For years, the majority of Automotive SEO consisted of having a lot of backlinks that contained the anchor text you wanted to rank for, but that’s no longer true.
It used to work like this: If you were trying to be #1 for “Boston Used Cars” you would simply seed the web with links to your sight with the anchor text “Boston Used Cars”. If you did that more times than everyone else who was attempting it for that term, you won! It was such a widespread technique for so long that people are STILL doing it. The problem is that Google is now penalizing exact match anchor text because it is an obvious attempt to game the system, so beware of anchor tex
To avoid penalties, you need to diversify your anchor text by using related but different terms that modify your keyword by things like quality, price and geography. For instance, “Best Used Cars”, “Cheap Used Cars” and “Used Cars Boston MA”. These are just a few examples, depending on the given keyword, there are probably hundreds of variations you can experiment with. Don’t spread yourself TOO thin, start with a few and gauge your results before adding more.