When it comes to Automotive search optimization, social cues are more important than they ever have been in the past. Every like and share on Facebook boosts your SEO signal and tells search engines that your content isn’t just optimized, it’s GOOD. The hard part is building an audience on Facebook to begin with.

Automotive dealerships have an advantage when it comes to this though. Since you have an actual brick and mortar store, you can ask for likes with physical signage, which gives you a leg up on businesses who can’t, or won’t, do the same.

Facebook wants people to encourage more users and community engagement, so they have made a selection of signs available for free. They come in many different sizes and shapes and are completely customizable. You can view the entire selection here!

Once you have them, use your imagination. Are people always sitting in your service center playing on their phones while they wait? Perfect spot for a sign. Do you offer complimentary coffee or some other snacks? Boom, signage.

Hopefully, the physical signs will make a Facebook like out of everyone who walks through your door. Once you have them on Facebook, you can market to them there, and use your newfound social influence to boost your SEO!