Content Marketing for Better Automotive SEO

by Mark Frost on July 18, 2014

Automotive SEO

Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the single most important factor for overall success.

You can optimize your dealership’s site to compete for certain keywords, but that’s only going to get you so far with Google. In order to truly impact rankings, you need to acquire links to your site. The absolute best way to do that is to produce content worth linking to in the first place. That is the essence of content marketing.

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Yahoo and Yelp to Join Forces?

by daniel hinds on February 7, 2014

Yahoo Yelp

 

I like to imagine search engines as though they are horses in a race. Google is the current leader. In fact, you could say that Google is already wearing the wreath of flowers, its jockey cracking champagne in victory row. Still, Bing is running hard and gaining, putting up a fight that’s respectable. AOL and Ask.com broke their legs on the first lap and are being pulled by their riders in a tense battle for a very, very sad last place. Yahoo is the only search engine that’s currently especially interesting. Their a few laps behind Bing and falling, but their new jockey is whipping them for all their worth.

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A Social Media Checklist for Newbies

by daniel hinds on January 31, 2014

Social

 

Social media is pretty much everywhere today, and so is social media marketing advice, so it is easy to forget that not everyone is coming into the industry with the same level of skill. It seems like that just because the majority of the industry has been marketing on places like Facebook and Twitter for so long, we forget that there are dealers, many of them older, who do not know the first thing about Facebook or Twitter or how to sell a car through new digital marketing techniques.

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Biggest SEO Changes in 2013

by daniel hinds on December 27, 2013

Changes

As we always say on this blog, SEO changes faster than any other industry, and 2013 was an especially volatile year. It saw some of the biggest updates toPenguin and Panda and the advent of Hummingbird, as well as a multitude of smaller rolling changes along the way. The proper way to perform search engine optimization in 2013 is drastically different than it was in 2012, and 2014 will likely be another tumultuous year. To help you keep track of all the changes that occurred in 2013 and help you prepare for the new year, here’s an infographic that breaks down the biggest SEO alterations of 2013.

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Why You Should Hire Content Writers

by Timothy Martell on December 20, 2013

Writing

Content fuels SEO, this is a simple and often repeated fact in the digital marketing industry that only becoming more true as time goes on. More importantly though, content is simply great for your business. It boosts SEO, it expands your influence, and it ensures you have a solid base to work with forever. Now, I understand forever may sound like an exaggeration, but in reality, it’s not. Content doesn’t go anywhere unless you want it to (and even then, it can prove pretty intractable). The content you create belongs to your business and, while some stuff is timely and will lose it’s power as the years go on, a lot of content is evergreen and will keep people interested and informed for years to come.

Of course, you have to create the content first.

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Reviews and Why They Matter

by Timothy Martell on December 13, 2013

Reviews SEO

Do you pay attention to your customer reviews across the net? I have been asking this question to different automotive dealerships lately, many of whom are pretty good at automotive SEO, and I have been absolutely shocked by the replies. Many, many dealerships have said that between all of the different review sites on the web and their already very busy schedules, they can not be bother to spend any time monitoring their customer reviews. It is absolutely mind boggling!

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Most Wanted Digital Marketing Skills

by daniel hinds on December 6, 2013

Most wanted

How is your automotive digital marketing going these days? If you’re like most people in the automotive industry, you’re eager to do well but you have trouble keeping up with all of the techniques and changes that you need to know to truly succeed. It may comfort you a little bit to know that you’re in the majority. Digital marketing skill, REAL digital marketing skill, is currently at a premium, and there’s a talent gap growing between what companies need and what the average job seeker is able to deliver. Let’s take a look at what the most in demand skills are, so that you know what you need to focus on.

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Social Media Marketing for the Auto Industry Numbers

by daniel hinds on November 8, 2013

Screen Shot 2013-11-11 at 3.52.04 PM

Social media is a huge part of selling cars online these days, and anyone who tells you differently is just plain wrong. It took longer than most other industries for the automotive industry to adapt to the change (but isn’t that always the case) but now, the auto industry has embraced social media and it’s rare to see a single dealership, no matter how small, without at least a Facebook and Twitter account. Marketing on these social sites can be a tricky proposition though, so it’s best to have all of the data possible in your back pocket for easy reference, and that’s what we have for you today.

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Ways to Renovate PPC

by Timothy Martell on November 1, 2013

PPC help

Are you using pay per click for your internet marketing strategy? We think that SEO is superior to PPC in most ways, but automotive search engine marketing does have its place. It’s a great way to bolster your existing advertising efforts. Even if your PPC isn’t immediately profitable, it still gets your name out there in the search results. Of course, you should never LOSE money, so here are some tips to help your dealership make the most of all of your PPC efforts.

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Learn PPC by Playing a Game?

by daniel hinds on October 25, 2013

simbound pow2013

Learning something new can be a daunting task, can’t it? Starting at the ground floor and working up is brutal. Not necessarily because you don’t get it or the material is all that difficult, it’s more that you look at the top, looming above you, and you despair before you ever even get off the ground. It’s happened to everyone, but it doesn’t have to happen to you when you try and start learning about taking on more of your business’s digital marketing duties. There’s an interesting new way to learn, and it’s all based around playing games.

Introducing Simbound.

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