With quality onsite content, your dealership's site will be seen as a resource by search engines. This will help stimulate ranking increases while driving more and more targeted traffic to your website.
Customers hate traditional marketing tactics, but they love Content Marketing. Why? Because they don't know it's marketing. Through interesting, fun, and topical content your dealership can build consumer interest and cut back on your ever-growing ad budget.
Links help connect the web, and are a major search engine ranking factor. A steady stream of new links will tell search engines that you're a growing authority and help consistently increase rankings for valuable keywords related to your dealership.
To get more foot traffic, phone calls, and web leads, a local SEO strategy is a must in 2015. Google and other search engines now provide local business details right in search results, and if you're not showing up you'll be handing over business to your closest competitors.