5 Simple Link Building Strategies for Small Businesses

by Mark Frost on February 16, 2015

Link Building Strategies for Small Business

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right?

That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take notes and start building links!

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Turn Brand Mentions into Links with Outreach

For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news piece.

Also, most businesses that do PR generally don’t think about links while in that process, which leads to a lot of lost value and the need for dedicated linkbuilding.

In this quick tutorial, I’ll show you how anyone can check for unlinked brand mentions and how easy it is to turn them into links in less than 15 minutes.

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7 Online Tools Automotive Marketers Need to Use

by Mark Frost on January 26, 2015

Automotive Marketing Tools

Whether you work at a digital marketing company or in-house at a local dealership, the right tools make an automotive marketer‘s job much, much easier.

From automating small, tedious content and social media tasks to organizing complicated SEO campaigns, these are the tools every digital marketer should have in their tool belt to save time and get better results.

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Content Marketing for Better Automotive SEO

by Mark Frost on July 18, 2014

Automotive SEO

Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the single most important factor for overall success.

You can optimize your dealership’s site to compete for certain keywords, but that’s only going to get you so far with Google. In order to truly impact rankings, you need to acquire links to your site. The absolute best way to do that is to produce content worth linking to in the first place. That is the essence of content marketing.

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Yahoo and Yelp to Join Forces?

by daniel hinds on February 7, 2014

Yahoo Yelp

 

I like to imagine search engines as though they are horses in a race. Google is the current leader. In fact, you could say that Google is already wearing the wreath of flowers, its jockey cracking champagne in victory row. Still, Bing is running hard and gaining, putting up a fight that’s respectable. AOL and Ask.com broke their legs on the first lap and are being pulled by their riders in a tense battle for a very, very sad last place. Yahoo is the only search engine that’s currently especially interesting. Their a few laps behind Bing and falling, but their new jockey is whipping them for all their worth.

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A Social Media Checklist for Newbies

by daniel hinds on January 31, 2014

Social

 

Social media is pretty much everywhere today, and so is social media marketing advice, so it is easy to forget that not everyone is coming into the industry with the same level of skill. It seems like that just because the majority of the industry has been marketing on places like Facebook and Twitter for so long, we forget that there are dealers, many of them older, who do not know the first thing about Facebook or Twitter or how to sell a car through new digital marketing techniques.

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Biggest SEO Changes in 2013

by daniel hinds on December 27, 2013

Changes

As we always say on this blog, SEO changes faster than any other industry, and 2013 was an especially volatile year. It saw some of the biggest updates toPenguin and Panda and the advent of Hummingbird, as well as a multitude of smaller rolling changes along the way. The proper way to perform search engine optimization in 2013 is drastically different than it was in 2012, and 2014 will likely be another tumultuous year. To help you keep track of all the changes that occurred in 2013 and help you prepare for the new year, here’s an infographic that breaks down the biggest SEO alterations of 2013.

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Why You Should Hire Content Writers

by Timothy Martell on December 20, 2013

Writing

Content fuels SEO, this is a simple and often repeated fact in the digital marketing industry that only becoming more true as time goes on. More importantly though, content is simply great for your business. It boosts SEO, it expands your influence, and it ensures you have a solid base to work with forever. Now, I understand forever may sound like an exaggeration, but in reality, it’s not. Content doesn’t go anywhere unless you want it to (and even then, it can prove pretty intractable). The content you create belongs to your business and, while some stuff is timely and will lose it’s power as the years go on, a lot of content is evergreen and will keep people interested and informed for years to come.

Of course, you have to create the content first.

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Reviews and Why They Matter

by Timothy Martell on December 13, 2013

Reviews SEO

Do you pay attention to your customer reviews across the net? I have been asking this question to different automotive dealerships lately, many of whom are pretty good at automotive SEO, and I have been absolutely shocked by the replies. Many, many dealerships have said that between all of the different review sites on the web and their already very busy schedules, they can not be bother to spend any time monitoring their customer reviews. It is absolutely mind boggling!

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Most Wanted Digital Marketing Skills

by daniel hinds on December 6, 2013

Most wanted

How is your automotive digital marketing going these days? If you’re like most people in the automotive industry, you’re eager to do well but you have trouble keeping up with all of the techniques and changes that you need to know to truly succeed. It may comfort you a little bit to know that you’re in the majority. Digital marketing skill, REAL digital marketing skill, is currently at a premium, and there’s a talent gap growing between what companies need and what the average job seeker is able to deliver. Let’s take a look at what the most in demand skills are, so that you know what you need to focus on.

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